Ted Baker is a name you ought to know…
The Ted Baker story began way back when in 1988, with an initial store opening in Glasgow – with King Street, Manchester and Nottingham following suit in quick succession. Soon, Ted Baker stores were popping up all over the world, with global fashionistas coveting the British-born label.
The Ted brand pride themselves on being ‘no ordinary designer label’ – suggesting they’re a little quirkier, a little bolder, and a little more exuberant than their rivals. We take a look back over Ted’s history to see just how out of the ordinary the brand may be…
#1 So, Who’s Ted Baker?
One may assume that the Ted Baker label is eponymous; that someplace somewhere, there’s a Mr Baker sketching designs into a notebook for each collection. Well, you’d be wrong - the Ted persona is entirely fictitious, Londer Ray Kelvin started the brand but uses this character as the face. It lives and breathes through the fun-loving brand, transforming British style one shirt and handbag at a time.
#2 Ted Baker Bags
@ted_baker
Ted Baker handbags and accessories are something truly special, as they go above and beyond expectations. Not just designed to look pretty on the outside, but on the inside, too. Ted Baker accessories feature little fun touches that will thrill the wearer every time. Beautiful, jewel-toned linings, intricate crystallized detailing and embossed quotes can often be found in Ted Baker collections – just another way Ted Baker likes to excite and inspire their customers.
#3 Word of Mouth
To celebrate the brands 30th anniversary iconically in 2018, Ted Baker launched it's first-ever advertising campaign featuring it's new wrap coat with a pair of pink glasses scribbled over the top of the image in a playful Ted Bakerfashion. The ads ran in print, online, social media and out-of-home locations. Including executions on buses, taxis and the London Underground network.
Prior to the 30th anniversary, Ted relied on word-of-mouth marketing opting for ‘Teducation’ – as their means of promoting the brand. Choosing to allow consumers to buy because they’ve heard positive things, not because of the advertising they had seen. The Ted Baker campaigns are always whimsical and full of fun, most recently featuring garden vegetables in their shoots. We’ve certainly fallen Ted over heels for the brand…
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